When it comes to using SEO to help increase the search engine rankings of your interior design business’s website, much of the attention might be on text and backlinks, and that is understandable given how important these are to SEO. However, as the SEO specialists at www.seoperthexperts.com.au advise their clients, the images on a website can contribute hugely to SEO, and they must not be overlooked.
One of the reasons they are often overlooked, even by some who claim to be SEO experts, is that much of SEO is based on text, and an image does not have text…or does it? Well, it can do, and as we are about to explain, there are ways in which you can optimise the images on your interior design business website to aid your SEO, and ultimately improve your search engine rankings.
The first point we must make about images that their use alone can help your rankings. For example, imagine a visitor landing on your website, and all they see is loads of text, with a random image here and there which adds nothing to the page. How long would you expect them to stick around? Not long, is the answer, and this alone harms your rankings.
Google measures how quickly visitors click away from a website, and how long they remain. If they see quick ‘bounces’ and people leaving within a few seconds it tells them this is a website that does not deserve to be ranked highly. On the other hand, if, with the use of high-quality images which look great, enhance each page, and help visitors, that whole scenario is reversed, and subsequently your rankings will improve as Google sees people are staying longer on your website.
Now, let us return to our point about you adding text to an image. What we mean is not having an image containing words, but instead, when you are saving and uploading the image you can include words that relate to it, and more importantly, are keywords you want to rank for. The first of these is the actual file name you give the image, and the second is what is called ‘alt-text.
When Google’s spiders go out into the internet and subsequently scan a website, they cannot see any images. So, if you have images of a client’s house for which you have done the interior design, it will not register anything as, remember, Google does not see images. If, however, you added alt-text to each image, then it could read these.
This would mean you could have alt-text with your company name, or other keywords related to interior design, and your website would get credit for these with regards to relevancy and ranking for certain keywords. This could be especially effective if you operate within a local area and want to rank for searches that have the local city, town, or suburbs included.
Examples might be ‘interior designer Highgate’, or ‘interior design company Burswood’. There are literally thousands of keyword combinations you could use for alt-text, and each image that has this alt-text is adding to your SEO efforts.
Another way you can use images is to use them as hyperlinks within your website, as internal links are another aid to SEO. If you have an image of a home whose interior you have designed, you might have the words, ‘Click Image To See More’ underneath with the link embedded in the image so that when someone clicks it, it opens a new page.
